TREE HOUSE APPAREL LOGO CREATION
An apparel brand that rescues vintage clothes and repurposes them with the look of today and an impression of warmth.
My particular favorite direction is the top row because it married the concept of rustic cabin alongside the treehouse concept without being too on the nose. The cabin portion forming an arrow's feather was a lucky bonus of the exploration.
The fashion designer of Treehouse Apparel also happens to be an amazing photographer. While choosing the final color variants for the logo I took inspiration from example product photos he provided for me.
My final two colors were a nice rich navy and a golden fall color, colors which are perfect for the fashion seasons as well as either dark or light valued product photos.