Russell Cellular

The opportunity to rebrand the largest Verizon reseller in the United States was a daunting prospect, however the staff at Russell Cellular (RC) were the best partners to ask for in this endeavor. Countless meetings and over 50 logo under consideration of the process, the discovery of the final logo came down to three core pillars: Verizon’s Signature Look, Technology Offered at the Store, and the 3 company pillars of RC.