WINDSWEPT FASHION BRAND
A work in progress for a fashion brand that a client of mine is launching. The request was a logo that could stand up against the current major players in the field while having a style all it's own.
The logo by client's request was to be either black or grayscale, feature a woman's face in portrait hair blowing, and be both sophisticated and whimsical.
Keeping the above in mind, I tried to go in three very drastic directions to gain a strong reaction from the client.
TREE HOUSE APPAREL LOGO CREATION
An apparel brand that rescues vintage clothes and repurposes them with the look of today and an impression of warmth.
My particular favorite direction is the top row because it married the concept of rustic cabin alongside the treehouse concept without being too on the nose. The cabin portion forming an arrow's feather was a lucky bonus of the exploration.
The fashion designer of Treehouse Apparel also happens to be an amazing photographer. While choosing the final color variants for the logo I took inspiration from example product photos he provided for me.
My final two colors were a nice rich navy and a golden fall color, colors which are perfect for the fashion seasons as well as either dark or light valued product photos.
SMILES ARE UNIVERSAL
Chloe is a bud of mine who runs a youtube channel named Chloe and World which is dedicated to the exploration of the cultural differences and similarities between the US and France.
Until last week, she was a college student living abroad studying here in Missouri. Recently, she claimed her almighty diploma and is in just a few months marrying another good friend of mine.
With her newfound freedom, besides the time planning the big wedding, she's doubling focus on her language and culture youtube videos.
Chloe gave me the distinct honor to create a few branding items for her youtube channel.
She asked for a design that cheery, incorporated the colors of the French flag, and was illustrative.
The images shown are the two items created for her channel, a youtube banner and channel avatar
WEDDING WEEKEND IN THE WOODS
Recently I had the opportunity to create the wedding and RSVP invitations for some good friend of mine.
The couple to be is prepping a weekend long wedding for Memorial Day. It's going to be a great time of s'mores, fishing, and hiking.
They wanted a hiking guide crossed with a summer camp pamphlet.
It was a good deal of fun to make this invitation RSVP combo. I aimed for a summer camp craft project with a trail that gave the weekend proceedings a sense of adventure.
A joyful project for what is sure to be a memorable weekend.